Tag Archives: internet marketing
Aug012012By Jani Seneviratne
In 1955, David Ogilvy (1911-1999) otherwise known as the “Father of Advertising” wrote a letter to a Mr. Ray Calt regarding his work habits as a copywriter. Although Mr. Ogilvy is no longer with us, his legacy continues to live on today in the advertising industry. His letter sheds invaluable insight into copywriting practices in [...]
Apr022012By Jani Seneviratne
The possibility of implementing 10 hour working days has been a hot topic at Optimum7 for the past few weeks now. I’m still undecided as to whether or not I’m for or against the idea. While the thought of having Fridays free is appealing, my health does come first. As an SEO copywriter, I spend [...]
Mar212012By Jani Seneviratne
Co-Founder and COO of Optimum7, Duran Inci, is attending SES New York 2012 this week. SES New York is held at The Hilton, New York from March 19-23rd. The conference is part of a series of conferences held by SES Conference & Expo, the leading global event series in the Internet marketing industry for the [...]
SEO experts and consultants agree that social media should make up a large portion of any company’s internet marketing plan. Developing a strong presence on major social media outlets like FaceBook, MySpace, StumbleUpon, Digg, and Twitter will target traffic to a parent and increase web presence. The critical factor is first finding traffic that matches your sales demographic. Many online businesses search for tools like Stalker Tracker on FaceBook, which is said to show businesses which users are visiting any given social media profile.
The top book marking sites are an essential tool for anyone looking to gain traction in the Social Media world. Social bookmarking allows you to categorize your chosen web content by openly tagging it, resulting in an information map of the web chronicled by the people who have visited the site before. Now every one who surfs the web can become a potential editor, and can recommend all types of interesting web sites within web directories. Social Marketing see this as a way to reach new consumers.
As I previously wrote in my article “Looking back at the last Decade,” the last ten years have brought us many new technologies that change the way we live today. This blog post will focus on some of the things that I think will be useful to us in the next year.
There are many factors that go into a successful ecommerce site. Many would say that the design or appeal of the site is the most important, but without Search Engine Optimization (SEO) and quality internet marketing, a site cannot be found, nor can it convert sales. Once design and SEO is in place, how to sell the product becomes the primary focus. Selling an item on the internet means convincing the customer the product they are viewing is the right one.
If you type “Twitter Tools” in a search query, you might be bombarded with tools that allow you to add followers to your Twitter account. A tool that helps you add random followers in large numbers might sound like a helpful tool, but I’m more interested in tools that can help me find out more [...]
The GDP is up but jobs are still not coming back; it may have a lot to do with perceptions of the consumers. I just noticed that the unemployment rate is now 10.2% … not good. I for one have changed my spending habits and although I’m hearing a lot of better news in regards to the economy I’m still quite reluctant to spend. Is it the same for everyone else; are consumers not comfortable spending?
If you are a business owner and you are still not convinced your company should have a presence in social media, then you need to think again. The Ford Motor Company, the world’s fifth largest automaker and an American company dating back to 1903 has launched a campaign called the “Fiesta Movement”. With the auto consumer trend starting to shift towards more gas efficient models, it makes sense that Ford is bringing back their infamous mini subcompact, the Fiesta. To market the Fiesta, Ford is using a newer form of internet marketing that uses social media as the platform for mass promotion.