Tag Archives: MARKETING

Balloon Boy Publicity Stunt

Due to the heavy increase in competition over the years, marketers, advertisers and PR practitioners have begun to use drastic measures to set themselves apart and gain attention. The problem is many of the techniques used are extreme and often offensive and distasteful. Has marketing become so difficult that people have to resort to extreme cries for attention to sell a product or service?
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Photoshop Use in Advertising

It’s very rare to see a printed advertisement anywhere in the US that does not contain individuals that have been digitally altered through Photoshop or another photo editing software. Playboy, the legendary American men’s publication claims they are one of the only publication that does not use “airbrushing” in their photography.
Posted in international marketing | Also tagged , , , , , , | 1 Comment

Conan O’Brien is Googling with the Stars

I’m thrilled that Conan O’Brien is the new Tonight Show host. He really induces the much needed LOL’s after a long day. Last night as I faithfully tuned in to NBC to catch his show, I noticed for the second night in a row that Bing is one of the show’s sponsors running at least one commercial during each commercial break. As I began to write that observation down in my notepad, the show comes back on and Conan introduces a segment called “Googling with the Stars”. This blew me away; this is a huge and significant product placement advertisement for Google.
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Trending Topics on Twitter

This is a list of recent trending topics on Twitter. Ever wonder why they are number one? To be honest I don’t think I ever participated in one nor have I bothered to click on one. I decided to research the topics by visiting each “forum” and see what people are talking about and why.
Posted in Social Media | Also tagged , , , , , , , | 2 Comments

How to Use #Trending Topics for Marketing

Twitter’s trending topics are the top ten keywords that are being tweeted at that time. Recently MJ has been a leading trending topic. The trending topics range from anything that has been in current events such as #iranelections, to #hashtag keywords that people create to start a twitter-wide conversation with topics such as #truth or #lies. Not all trending topics are #hastags, for example, the few non #hashtag trending topics right now are Chuck Norris, Michael Jackson, Harry Potter, Pirates, Sotomayor, and Bruno. Side Note: Hashtags are tags preceded by the “#” symbol and are generally used by Tweeps who wish to follow what is being said about a particular subject whether or not you are actually following the Tweeps.
Posted in Twitter | Also tagged , , , , , , , , , , | 1 Comment

Following Ashton

As of now, Ashton Kutcher has over 2.4 million followers on Twitter and counting. He has the most followers out of any Twitter account, outpacing the next person (Ellen DeGeneres) by almost 300,000. If this is news to you, you're probably wondering how Ashton Kutcher, a so-so actor, became the most popular twitter personality. Yes he is a famous celebrity, but plenty of famous celebs have twitter accounts. Why has his grown exponentially; how, and what has he done to take advantage of this?
Posted in Twitter | Also tagged , , , , , , , , | 1 Comment

Recession: Are you a victim?

Let me get right to the point. You can choose to be a victim and blame it all on the recession. You can scale back, cut your budgets, and wait for the clouds to lift. If you are doing so, you are in plenty of company. However, consider these simple facts from our Company, for one:
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When Do Companies Stop Marketing: Success or Suicide?

It's no question that marketing is the first department to lose in economic downturns. Companies have already started cutting marketing jobs, canceling sponsorships, and scaling down budgets. While we all understand the necessity and the reasons behind it, I want to write about how big companies with unlimited resources freak out in a recession and lose opportunity.
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You Need Control of Your Leads

Having a website that converts traffic into leads should be the #1 goal of lead generating websites. Getting the site focused and fine-tuned to maximize conversions is half the battle. The other half is turning the leads into sales, generating profits if your costs are in line.
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