Tag Archives: marketing materials

Pepsi and Amp Energy Drink Use Twitter for an Application Apology

Oct172009By Melissa
I have mentioned many examples before about larger, well known corporations that have started pushing diverse marketing strategies by utilizing social media. In this case, PepsiCo was able to unexpectedly receive free market feedback about a new application they released for the iPhone on Twitter. Unfortunately, the new app has received a lot of flack by Twitter users. Pepsi is usually a conservative company that has relied upon contracted artists to promote their brands.
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