Tag Archives: online marketing

The Pepsi Refresh Project

Feb092010By Melissa
Pepsi Cola has been a long running staple in the Super Bowl commercial lineup. 23 years to be exact. But for the 2010 Super Bowl, Pepsi’s famous commercials will be M.I.A. Pepsi Co Inc is a parent company to Frito Lay, which will air a Doritos commercial, but now the cola company is focusing on the Pepsi Refresh Project, an online cause marketing campaign that will fund grants for philanthropic efforts.
Posted in Cause Marketing | Also tagged , , , , | 2 Comments

How Apps Are Helping Print Media

Dec102009By Melissa
It is no secret that print media is in trouble. There are countless newspapers and magazines that have had to close their doors, partly due to the economy, but many have also taken a hit from a growing number of readers getting their news for free on the web. I remember always having to pay [...]
Posted in Smart Phones | Also tagged , , , , , , | Leave a comment

Creative Ways to Use Twitter for Business

Jul242009By admin
Funny as it is, the idea from this blog was spawned by a question asked to me by my mother. She is a real-estate agent in Los Angeles, and asked me if she should use Twitter to help grow her business. Without hesitation I said, “Of Course!” There are many ways that business owners and those who are self-employed can use the power of Twitter to their advantage. Twitter provides us with a near limitless platform to reach people in real time; it is really unlike anything out there. From real estate agents, food vendors, book stores, to any business that provides products or services; Twitter can grant you access to a large number of potential customers who already have the intent to spend.
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How to Use #Trending Topics for Marketing

Jul142009By admin
Twitter’s trending topics are the top ten keywords that are being tweeted at that time. Recently MJ has been a leading trending topic. The trending topics range from anything that has been in current events such as #iranelections, to #hashtag keywords that people create to start a twitter-wide conversation with topics such as #truth or #lies. Not all trending topics are #hastags, for example, the few non #hashtag trending topics right now are Chuck Norris, Michael Jackson, Harry Potter, Pirates, Sotomayor, and Bruno. Side Note: Hashtags are tags preceded by the “#” symbol and are generally used by Tweeps who wish to follow what is being said about a particular subject whether or not you are actually following the Tweeps.
Posted in Twitter | Also tagged , , , , , , , , , , | 1 Comment

Google Local Search and How It Affects Small Businesses

May282009By Duran
You have probably noticed the fact that most searched now bring up local business results on Google SERPs (Search Engine Results Pages) even if you do not put the location in the search query. Now, if you are asking the question, "Why are the local results showing up if I did not search for anything local?" you are asking the wrong question. The right question would be; "Why do I not show up in that list?"
Posted in Online Marketing and Business, The Economy | Also tagged , , , , , , , | Leave a comment

Viral Marketing – Where the Underdog Has a Chance

Jan152009By admin
A few weeks ago I wrote a blog about how a certain NBA player was using viral marketing in the form of YouTube videos and a website to get fans to vote for him to be able to compete in the NBA Dunk Contest. The voting took place between three NBA rookies; the winner of this contest gets to be the fourth contestant in the Dunk Contest that will be held in February. I made a prediction that the player who ran a successful viral marketing campaign would win, regardless of playing time, stats, or even dunks seen on television. The voting ended on January 14th. I never cease to amaze myself.
Posted in MARKETING, Online Marketing and Business, Social Media, Viral Marketing | Also tagged , | Leave a comment

Affiliate Marketing – Why Advertisers Do it

Jan152009By admin
Online Affiliate Marketing is the art of marketing other people's products and/or services for a percentage of sales in which commission is earned.
Posted in Affiliate Marketing, MARKETING, Online Marketing and Business, Sales, internet marketing | Also tagged , , | Leave a comment

Online Marketing – Beware of Price

Jan062009By Arthur
f you are looking to redesign your site, launch a new site or promote an existing site, DO NOT ask for a bunch of price quotes. Price quotes are just numbers and the folks that you are speaking with on the phone are just voices on the other end of the line.
Posted in MARKETING, Search Engine Optimization, internet marketing | Also tagged , , , , | Leave a comment

All Star Marketing

Jan062009By admin
Every year the NBA holds its annual All Star Weekend in various cities throughout the United States. This year the event happens to be in Phoenix Arizona. Of all the events, the Slam Dunk Competition is one that creates the most stir. Many of the greats have taken the trophy home including Michael Jordan, Kobe Bryant, Dominique Wilkins, and Vince Carter. It is always a great honor to be invited to these events. This year, unlike years before, the last contestant will be chosen by an online voting contest held on NBA.co
Posted in MARKETING, Social Media, Viral Marketing, internet marketing | Also tagged , , , , | Leave a comment

Marketing in a Social World

Dec042008By Duran
Everything is social nowadays and users are as aware as ever. It's as social as it has ever been online with social media, social bookmarking, and social networking. The main objective is to attract users, generate traffic, to keep them there for increased page views and average time on site to sell Ad Space.
Posted in MARKETING, Online Marketing and Business, Sales, Social Media, Technology / Equipment, The Economy | Also tagged , , , , , , | 1 Comment

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