Tag Archives: online marketing
Mar062012By Jani Seneviratne
So, I stumbled across an article last week in The Washington Post titled Addicted to a Web site called Pinterest: Digital crack for women. The title alone was enough to grab my attention. My colleagues then suggested that I write an article on Pinterest and Photoshop an image of myself with a crack pipe and [...]
If you thought that Cyber Mondays originated because online retailers offered drastic deals the Monday after Thanksgiving, think again. It didn’t start that way at all; rather it began with consumers—who liked to shop online from work. Normally, Mondays are good retail days for online businesses anyway, and typically, a Monday in December is usually when online retailers see their highest single day profit for the year, but it isn’t traditionally on “cyber Monday”.
When you live in Florida like me, you quickly realize how lucky you are to have such a beautiful back yard. I frequent the beautiful beaches and enjoy all and the outdoor activities provided at our National Parks. Like many in the Gulf Coast region I am angered, saddened to tears, and feel completely helpless in this oil spill situation. The pictures of struggling birds and dead wildlife make you cringe and the fact that there is no end in sight is beyond unsettling. Being an internet marketing professional, I looked to BP’s website to see how they were using their online marketing to inform their consumers during the oil spill.
Pepsi Cola has been a long running staple in the Super Bowl commercial lineup. 23 years to be exact. But for the 2010 Super Bowl, Pepsi’s famous commercials will be M.I.A. Pepsi Co Inc is a parent company to Frito Lay, which will air a Doritos commercial, but now the cola company is focusing on the Pepsi Refresh Project, an online cause marketing campaign that will fund grants for philanthropic efforts.
It is no secret that print media is in trouble. There are countless newspapers and magazines that have had to close their doors, partly due to the economy, but many have also taken a hit from a growing number of readers getting their news for free on the web. I remember always having to pay [...]
Funny as it is, the idea from this blog was spawned by a question asked to me by my mother. She is a real-estate agent in Los Angeles, and asked me if she should use Twitter to help grow her business. Without hesitation I said, “Of Course!” There are many ways that business owners and those who are self-employed can use the power of Twitter to their advantage. Twitter provides us with a near limitless platform to reach people in real time; it is really unlike anything out there. From real estate agents, food vendors, book stores, to any business that provides products or services; Twitter can grant you access to a large number of potential customers who already have the intent to spend.
Twitter’s trending topics are the top ten keywords that are being tweeted at that time. Recently MJ has been a leading trending topic. The trending topics range from anything that has been in current events such as #iranelections, to #hashtag keywords that people create to start a twitter-wide conversation with topics such as #truth or #lies. Not all trending topics are #hastags, for example, the few non #hashtag trending topics right now are Chuck Norris, Michael Jackson, Harry Potter, Pirates, Sotomayor, and Bruno. Side Note: Hashtags are tags preceded by the “#” symbol and are generally used by Tweeps who wish to follow what is being said about a particular subject whether or not you are actually following the Tweeps.
You have probably noticed the fact that most searched now bring up local business results on Google SERPs (Search Engine Results Pages) even if you do not put the location in the search query. Now, if you are asking the question, "Why are the local results showing up if I did not search for anything local?" you are asking the wrong question. The right question would be; "Why do I not show up in that list?"
A few weeks ago I wrote a blog about how a certain NBA player was using viral marketing in the form of YouTube videos and a website to get fans to vote for him to be able to compete in the NBA Dunk Contest. The voting took place between three NBA rookies; the winner of this contest gets to be the fourth contestant in the Dunk Contest that will be held in February. I made a prediction that the player who ran a successful viral marketing campaign would win, regardless of playing time, stats, or even dunks seen on television. The voting ended on January 14th. I never cease to amaze myself.
Online Affiliate Marketing is the art of marketing other people's products and/or services for a percentage of sales in which commission is earned.