Tag Archives: PPC Management
Pay per Click or PPC is usually better left for professionals however if you are just starting, PPC management may not be in your marketing budget. PPC campaigns have many benefits when done correctly. You can bring relevant traffic to your site as well as convert leads to sales. If you want start a campaign on your own, you will need to create a simple, but effective campaign plan that will give you the biggest bang for your buck.
Google has really been giving the search world a one-two punch with daily developments for user interaction. Both MSN Live Search (now known as Bing) and Yahoo have re-invented their search platforms, but Google is still on the up-and-up and maintaining firm control in the search market. To cut costs and raise revenues the two other search engines have joined forces. Now that they have gotten together, what shall we call this duo? YaBing!? I hope it catches on!
The Pubcon 2009 SEM Conference which was held in Vegas on November 9-14 covered many aspects of Internet Marketing. After I filtered out all the advertising / self-promotion noise, I came up with a couple of major and related developments regarding the Online Marketing Industry. Firstly, much more attention is now being paid towards revenue generation rather than hype or non-business claims of success. Also, the SEM Industry has sufficiently evolved to the point where marketers are genuinely focused on conversions, results and actual ROI.
I received a phone call from a new prospect recently. The first mistake I made was answering the phone. Seriously, the caller was actually ideal for the Paid Search Management Services and Organic Search Engine Optimization Services we provide.