Tag Archives: pubcon

Twitter Tools for Marketing and Social Strategies

If you type “Twitter Tools” in a search query, you might be bombarded with tools that allow you to add followers to your Twitter account. A tool that helps you add random followers in large numbers might sound like a helpful tool, but I’m more interested in tools that can help me find out more [...]
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PUBCON: Internet Marketing Tools and Strategies

The Pubcon 2009 SEM Conference which was held in Vegas on November 9-14 covered many aspects of Internet Marketing. After I filtered out all the advertising / self-promotion noise, I came up with a couple of major and related developments regarding the Online Marketing Industry. Firstly, much more attention is now being paid towards revenue generation rather than hype or non-business claims of success. Also, the SEM Industry has sufficiently evolved to the point where marketers are genuinely focused on conversions, results and actual ROI.
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SEO Friendly Website Structure

Very recently I was shown some websites that had aesthetically interesting designs, but I was baffled about the elements in the site structure, since they were not optimized for SEO (Search Engine Optimization). The point of creating an SEO friendly website is to ensure that those people who want to find your site can actually find it. You also want to be viewed as a credible site in the eyes of the search engines, more specifically, a very important search engine like Google. This was much clearer to me after I saw the Search Marketing industry demonstrate how they use design to achieve better results at the Pubcon in Vegas.
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