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Bing Beating Yahoo in Search

Sep232010By
The effectiveness of a search engine takes on a whole new meaning for online business owners. Their indexing process is responsible for driving traffic to sites and as such can have a direct impact on the success of an online enterprise. Courting search engines through the process of SEO (Search Engine Optimization) has become an industry itself, with companies, freelancers and DIY guides popping up everywhere. Google still reigns supreme, but the recent rebranding of MSN Live Search and changes to the Yahoo search platform, optimization specialists must now consider which of the search engines to primarily focus on. While there is some indication from tracking firms that Bing is beating Yahoo in search, perhaps what optimization specialist and online business owners should be focusing on is a joining of forces between Bing and Yahoo.
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