Tag Archives: research
Aug012012By Jani Seneviratne
In 1955, David Ogilvy (1911-1999) otherwise known as the “Father of Advertising” wrote a letter to a Mr. Ray Calt regarding his work habits as a copywriter. Although Mr. Ogilvy is no longer with us, his legacy continues to live on today in the advertising industry. His letter sheds invaluable insight into copywriting practices in [...]
Have you ever wondered about the way that men and women use Facebook and how those ways differ from each other. The only thing I’ve ever noticed is that girls seem more likely post their relationship status for the world to see. Beyond that, I never gave it too much thought before today. Well Michael [...]
A new study has been released from the National Institute of Health (NIH) that proves that extended cellphone use does cause increased brain activity. The researchers, used positron emission tomography scans (PET) to quantify glucose metabolism in the brain. Forty-seven participants took part in the testing. A cell phone was placed at each ear. While one fifty minute scan took place, the cellphones remained in an off state. During the second fifty minute scan, the cell phone at the right side received a call that emitted a prerecorded message. During both scans, when the phones were on or off, there was a 7 percent increase in glucose metabolism at the area of the brain closet to the cell phone antenna.
Social networking has long been a favorite among teenagers and young adults. Developed as a way to connect people with similar interest or even those with long lost connections, the various social networking sites have seen an explosion in popularity over the past several years. Almost everyone has a FaceBook or MySpace page, so much so that many people use it to keep up with each other’s lives. The phrase “I saw that on your FaceBook page” is more popular than ever. Recently senior citizens have begun joining in, touching base with long lost friends and making new ones. Senior social networking is on the rise.