Tag Archives: Search Engine Marketing
I want to go back to some basics in SEO today. We usually deal with more advanced aspects of online marketing. However, recently we see more and more that basics really do matter when it comes to new websites and URLs.
The field of SEO (Search Engine Optimization) is growing and is generating more buzz every day. Whether business owners have a website promoting their physical business location or the website itself is the business location, getting found is quickly recognized to be an important objective of the business. There is no doubt that most modern [...]
This is the latest in my series sharing observations and insights from the recent SES (Search Engine Strategies) Conference in New York. One of my favorite sessions was entitled: SEO Tools of the Trade: What’s in Your Toolbox? The speakers included CEO’s from Searchmetrics, Creativity in Action and Bruce Clay Inc as well as other [...]
The Super Bowl is always an event that we all look forward to. Even if you don't enjoy sporting or competitive events, every one still finds themselves captivated in the festivities. Whether it is the super bowl parties, the grocery store savings, the massive amount of gambling, or you simply enjoy watching the commercials, the Super Bowl has something for everyone, including marketers.
f you are looking to redesign your site, launch a new site or promote an existing site, DO NOT ask for a bunch of price quotes. Price quotes are just numbers and the folks that you are speaking with on the phone are just voices on the other end of the line.
Recently, we had a prospect contact us for Online Marketing Services. The primary areas of interest were the implementation of SEO, PPC, and an aggressive Affiliate Marketing Campaign. Few prospects that contact us, including business owners and executives, have much understanding as to the processes involved in many of the key areas of Internet Marketing Services. So, some level of education is necessary so that the prospect can gain a better understanding of not only what is involved but also why.
Having a website that converts traffic into leads should be the #1 goal of lead generating websites. Getting the site focused and fine-tuned to maximize conversions is half the battle. The other half is turning the leads into sales, generating profits if your costs are in line.
It is estimated that online holiday sales will reach at least $32 Billion Dollars in 2008; a 10% increase over 2007.
It would be shocking to me, at this point, if Barack Obama is not elected as our next President. It reminds me of the phrase ... "be careful what you ask for ... you might just get it."
If Microsoft has walked away from Yahoo for good, and I think they should, it will be a blessing. Over 40 billion dollars for a name brand is what it amounts to. Yahoo had the world by the tail at the beginning of the decade. The clear leader in all things internet and they just plain blew it! What can be a better testament to inept, egocentric and out-of-touch management than Jerry Yang’s playing hardball with Microsoft without an ounce of justification; he just gave away as much as 50% of the value of the deal for no reason that anyone can muster. In fact, his actions over the past 3 months are downright irresponsible as he actually and willfully destroyed share holder value with the sole objective of thwarting Microsoft’s takeover.