Tag Archives: Search Engine Optimization
Apr302012By Jani Seneviratne
“InboundWriter and WordPress is a great marriage to help writers quickly create more relevant and SEO-friendly blog posts. The new InboundWriter for WordPress plug-in enables bloggers to optimize their posts as they type by streaming real-time search intelligence into a familiar interface, as well as providing automated guidance and interactive feedback.” - Social media expert [...]
Mar212012By Jani Seneviratne
Co-Founder and COO of Optimum7, Duran Inci, is attending SES New York 2012 this week. SES New York is held at The Hilton, New York from March 19-23rd. The conference is part of a series of conferences held by SES Conference & Expo, the leading global event series in the Internet marketing industry for the [...]
If you are posting videos and content on YouTube you must learn all that you can about YouTube Adsense. This simple tool could be earning you extra income on your down time. As you submit unique content for your visitors to review and critique, you will gain revenues through just a few clever ad placements. Google Adsense is easy to understand whether you are a novice, or internet marketing guru, and there are many blogs, forums and informational sites available to answer any questions you may have about getting started.
Twitter has only been around since May of 2007 and is now practically considered a common household word. You would be hard pressed to come upon someone that didn’t know what Twitter is, but what you may not know about is that there is now ‘Twitter en español’. Since September of 2009, Spanish has become a fully supported language on Twitter. Spanish now joins the Japanese and English languages as the only three languages that Twitter currently supports. Twitter has recently announced that they are in the process of accommodating the “FIGS” languages one the site which are French, Italian, German and Spanish; one down and three to go.
It’s not enough to build the perfect website. Without effective digital marketing of your goods or services, if no one sees your site, how will you drive home sales? Essential to today’s Internet success is the ability to effectively market your site through several different avenues.
Very recently I was shown some websites that had aesthetically interesting designs, but I was baffled about the elements in the site structure, since they were not optimized for SEO (Search Engine Optimization). The point of creating an SEO friendly website is to ensure that those people who want to find your site can actually find it. You also want to be viewed as a credible site in the eyes of the search engines, more specifically, a very important search engine like Google. This was much clearer to me after I saw the Search Marketing industry demonstrate how they use design to achieve better results at the Pubcon in Vegas.
Many business owners have an understanding that marketing is a cost they have to budget for no matter how minimal or simplistic the efforts will be. After all, what is the point of having a great product or service that no one knows about? While traditional marketing like media and print are effective, online marketing and Search Engine Optimization continue to grow in significance and value as online business continues to grow by any measurement criteria you choose. Even with proof that web marketing is highly effective, some business owners are still hesitant to put their marketing dollars into SEO (search engine optimization) services.
In a move to take some of the momentum away from Google, Microsoft has re-entered their negations with Yahoo. It could potentially “give Microsoft roughly 30 percent share of the online search market.” (AdAge, http://adage.com/digital/article?article_id=138138). For those of us in the search industry, this is some very significant news. What does this mean to internet marketing? and Will we have to make added effort in diversifying our PPC accounts? More importantly, will we no longer only worry about how visible we are in the eyes of Google?
You have probably noticed the fact that most searched now bring up local business results on Google SERPs (Search Engine Results Pages) even if you do not put the location in the search query. Now, if you are asking the question, "Why are the local results showing up if I did not search for anything local?" you are asking the wrong question. The right question would be; "Why do I not show up in that list?"