Tag Archives: Search Engine Optimization
I want to go back to some basics in SEO today. We usually deal with more advanced aspects of online marketing. However, recently we see more and more that basics really do matter when it comes to new websites and URLs.
Google, Yahoo, MSN. These are all search engines that we have used at some point in our web-lives. In my experience, Yahoo used to be a major player in the Search Engine industry. I remember the day when I converted to Google; we all probably have a similar story. I was about in 8th grade; I was doing research for a project and was searching for something using Yahoo. My aunt came in the room and told me to use Google. Like anyone hearing the word "Google" I was perplexed, but she was a Berkley Grad so I saw her with some credibility. She told me that it gave smarter and better search results. Since that day I don't think that I have used Yahoo to search anything since.
The field of SEO (Search Engine Optimization) is growing and is generating more buzz every day. Whether business owners have a website promoting their physical business location or the website itself is the business location, getting found is quickly recognized to be an important objective of the business. There is no doubt that most modern [...]
SEO (Search Engine Optimization) is used by many web site owners to increase traffic, awareness, and revenue for their ecommerce sites. We can all agree that SEO is beneficial to many kinds of sites, but what about aspiring models and celebrities? How can their careers benefit from SEO? If your goal is getting to the [...]
This is the first in a series of posts that I will be making to offer my reflections on The SES (Search Engine Strategies) Conference in New York last week. The 3 day agenda included 5 tracks of presentations and discussions as follows:
We have written repeatedly, yes exhaustively, about the importance of “content” to generate high rankings and the ultimate traffic. Blogs are a great way to create the great weekly, better yet, daily habit of writing about something that will be of interest. Your blogposts can be about something directly or indirectly related to your business. It can really be about anything, that is, within reason.
The Super Bowl is always an event that we all look forward to. Even if you don't enjoy sporting or competitive events, every one still finds themselves captivated in the festivities. Whether it is the super bowl parties, the grocery store savings, the massive amount of gambling, or you simply enjoy watching the commercials, the Super Bowl has something for everyone, including marketers.
Do you own a business? Do you have a website for your business? Do you actively check where you are ranking on Google? Have you noticed that the results lately are not changing when you search terms that you regularly search for?
Let me get right to the point. You can choose to be a victim and blame it all on the recession. You can scale back, cut your budgets, and wait for the clouds to lift. If you are doing so, you are in plenty of company. However, consider these simple facts from our Company, for one:
There can be no question that the SEO process gets harder each day as technology advances and Google ups its game by introducing more ways to measure relevancy with its Search Technology. How do we as marketers, keep up with the changes and advancements, and make sure that we stay on top of our staff to improve their skills?