Tag Archives: search marketing indstrustry

Very recently I was shown some websites that had aesthetically interesting designs, but I was baffled about the elements in the site structure, since they were not optimized for SEO (Search Engine Optimization). The point of creating an SEO friendly website is to ensure that those people who want to find your site can actually find it. You also want to be viewed as a credible site in the eyes of the search engines, more specifically, a very important search engine like Google. This was much clearer to me after I saw the Search Marketing industry demonstrate how they use design to achieve better results at the Pubcon in Vegas.