Tag Archives: SEM

Yahoo and Bing Come Together For a Better Search

Google has really been giving the search world a one-two punch with daily developments for user interaction. Both MSN Live Search (now known as Bing) and Yahoo have re-invented their search platforms, but Google is still on the up-and-up and maintaining firm control in the search market. To cut costs and raise revenues the two other search engines have joined forces. Now that they have gotten together, what shall we call this duo? YaBing!? I hope it catches on!
Posted in Search Engines | Also tagged , , , | 2 Comments

The GDP is Up, Job Market… Not So Much!

The GDP is up but jobs are still not coming back; it may have a lot to do with perceptions of the consumers. I just noticed that the unemployment rate is now 10.2% … not good. I for one have changed my spending habits and although I’m hearing a lot of better news in regards to the economy I’m still quite reluctant to spend. Is it the same for everyone else; are consumers not comfortable spending?
Posted in The Economy | Also tagged , , , , , , , | 1 Comment

How to Analyze a Website for SEO

Website analyzation is key for a Search Engine Marketing Specialist. The ability to look at a website and figure out whether it has potential or not for your services is the first fundamental step in moving forward on a SEO project. I have created a step by step process on how to analyze a website.This is [...]
Posted in Other, Search Engine Optimization, internet marketing | Also tagged , , , , | Leave a comment

How Important is Adding New Content to Your Site?

In the game of Search Engine Optimization, there are several techniques or procedures that you learn as an SEM specialist to make a site more visible on search engines. As a site owner, it will soon become evident how important adding new content continuously to your site when you notice an increase in traffic volume. [...]
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Business Owners: Keep Your Eyes on the Ball!

Well, its been quite a week. Including the effects of inflation, the Dow Jones Industrial Average is at least 20% below where it was 10 years ago! We will see layoffs in the 6 figures for many months now and we'll probably see unemployment rates north of 7%.
Posted in Online Marketing and Business, Sales, Search Engine Optimization, Small Businees, The Economy, internet marketing | Also tagged , , , , , | Leave a comment

Google Rankings and Reality

Is it really possible? How do you do it? What does it take and is that enough? I hear these questions all the time from friends, colleagues and clients. It seems impossible for some people to achieve top rankings on Google Search Result Pages. Most of the time, the reaction is, “Did you do that?” once they see the results I produce. So on this post, I’d like to answer these questions once and for all.
Posted in Search Engine Optimization | Also tagged , , , | Leave a comment

Search Engines and the Microsoft Yahoo Fiasco

Today we learned that Microsoft’s bid for Yahoo is a thing of the past. Jerry Yang thinks he should get $38 a share and apparently Steve Ballmer at Microsoft won’t budge from his initial offer of $31, although some suggest that Microsoft was willing to go to $33.
Posted in Search Engines | Also tagged , , , , | Leave a comment

How to Keep Marketing Costs Low During an Economic Downturn?

It is not a secret anymore; nor a gossip. We may not be technically in a recession yet (2 straight quarters of GDP negative growth) but we are certainly experiencing recessionary conditions and psychology. How can we not with the constant drum beat of negative news played over and over again in the media. We are on the edge of recession in the US and everybody feels it. Dollar is down, oil is up and profits are falling. Banks are losing billions of dollars and a lot of businesses are going bankrupt. So, how can we keep conducting business and acquiring clients without losing our focus and keeping patient?
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Google and the Corporate Focus

The biggest SEM Conference in the world was held in New York City in March at the Hilton Hotel. This is one of the few events where SEM Companies, Agents and Independent Websites can gain knowledge and the most recent Industry News on all aspects of SEM including SEO, PPC, Social Media and Social Book marking. Industry giants such as Google, Yahoo, MSN and many other companies show up with speakers, and also to promote their presence.
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