Tag Archives: SEO
Did you happen to catch the Google logo today? As you type in the letters of your search query, one by one, you’ll see the Google Logo go from a washed out white to its traditional logo colors. If you were wondering why Google did this, there is a really good reason behind it and their blog explains it.
It’s not enough to build the perfect website. Without effective digital marketing of your goods or services, if no one sees your site, how will you drive home sales? Essential to today’s Internet success is the ability to effectively market your site through several different avenues.
There are many factors that go into a successful ecommerce site. Many would say that the design or appeal of the site is the most important, but without Search Engine Optimization (SEO) and quality internet marketing, a site cannot be found, nor can it convert sales. Once design and SEO is in place, how to sell the product becomes the primary focus. Selling an item on the internet means convincing the customer the product they are viewing is the right one.
Very recently I was shown some websites that had aesthetically interesting designs, but I was baffled about the elements in the site structure, since they were not optimized for SEO (Search Engine Optimization). The point of creating an SEO friendly website is to ensure that those people who want to find your site can actually find it. You also want to be viewed as a credible site in the eyes of the search engines, more specifically, a very important search engine like Google. This was much clearer to me after I saw the Search Marketing industry demonstrate how they use design to achieve better results at the Pubcon in Vegas.
The GDP is up but jobs are still not coming back; it may have a lot to do with perceptions of the consumers. I just noticed that the unemployment rate is now 10.2% … not good. I for one have changed my spending habits and although I’m hearing a lot of better news in regards to the economy I’m still quite reluctant to spend. Is it the same for everyone else; are consumers not comfortable spending?
Lately you might have heard some hype or seen internet ads and even some TV commercials promoting a new search engine called Bing. Bing is a search engine, but it’s not necessarily new. Bing is actually the search engine formally known as Live Search, Windows Live Search, and MSN Search which is powered by Microsoft [...]
I want to go back to some basics in SEO today. We usually deal with more advanced aspects of online marketing. However, recently we see more and more that basics really do matter when it comes to new websites and URLs.