Tag Archives: social media marketing

Using Social Media for Relationship Marketing

Trying to acquire new customers is more costly than keeping the ones you already have. Relationship marketing is geared towards customers that are the most valuable for your business. These customers expect great customer service and want to feel like they have some kind of relationship with the company in hopes that the company will make them feel like a valued customer. In turn, these customers are usually the most loyal and will spread the word about your business. Let us hope you do not disappoint them.
Posted in Social Media | Also tagged , , , , , , | 3 Comments

How to Use #Trending Topics for Marketing

Twitter’s trending topics are the top ten keywords that are being tweeted at that time. Recently MJ has been a leading trending topic. The trending topics range from anything that has been in current events such as #iranelections, to #hashtag keywords that people create to start a twitter-wide conversation with topics such as #truth or #lies. Not all trending topics are #hastags, for example, the few non #hashtag trending topics right now are Chuck Norris, Michael Jackson, Harry Potter, Pirates, Sotomayor, and Bruno. Side Note: Hashtags are tags preceded by the “#” symbol and are generally used by Tweeps who wish to follow what is being said about a particular subject whether or not you are actually following the Tweeps.
Posted in Twitter | Also tagged , , , , , , , , , , | 1 Comment

Twitter and Spam

The growth of Twitter in the past two years is remarkable. Who would have thought that the universe could fit into 140 characters and the online social society would embrace such a questionable approach to communication? While nobody can really give specific answers to these questions, Twitter keeps growing. It’s still adding 10 million unique browsers a month. Twitter has now surpassed Digg, LinkedIn, NYTimes and even Bebo. Those stats do not even take into account those who are tweeting by cell phone. So, where is all this growth headed?
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