Tag Archives: Social Networking

Great Halloween Makeup Tutorials on YouTube

Halloween is a fun day for kids and adults alike. Thanks to the internet and so many people contributing and sharing information on the web, the internet has become a great resource for whacky and unusual costume ideas. I’m excited about my costume this year but really need some how-to-apply-make-up tips. There were tons of search result pages with instructions available, but what kind of makeup instruction does not include a visual aid? Luckily I found some great make up tutorial channels on YouTube to help complete the transformation one step at a time.
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Estee Lauder Takes Their Marketing Online

When it comes to makeup, I still feel that print ads are very influential and effective in showcasing new products and looks. But even with successful print advertising, there has been a steady shift from flipping through a magazine to shopping and researching makeup trends online. Estee Lauder has embarked on a new marketing campaign that uses internet marketing as the center of their marketing strategy.
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Where is My Google Wave Invite?

Back in July, Google released a video about a new internet communication tool called Google Wave. After inquiring what exactly all the excitement was about, I was genuinely impressed and ready to sign up right then and there. The new real-time communication platform was still in its initial stages, but those who were curious could sign up for a future invite. I signed up for my invite, but it must have gotten lost in the mail…e-mail that is.
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Using Social Media to Screen Employees

There are millions of people in the U.S. that are currently searching for a job. You might be one of them and have probably been between jobs longer than you’ve ever experienced. By now your resume has probably made the rounds on CareeBuilder.com, Monster.com, and Craigslist.com. You have probably gone to many interviews and felt you have done all the right things to seal the deal, but no one has called you back for a final interview.
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Security Implications of Social Media

We usually focus on the positives that social media can bring about, but right now we are going to hop to the other side of the fence for a bit and discuss some of the dangers that can arise via social media. Not too long ago, I was called out at work for something that was posted on my Facebook. It wasn’t anything offensive, just one of my friends happened to go on my profile while I was logged in, and put an unsettling status about me, which made my friends think that I put it about myself. Sure, it was all fun and games to my social circle, but when things like this get brought up at your place of business, it makes one think about the effects that social media can have on one’s life, safety, security, perceived character, and well being.
Posted in Social Media | Also tagged , , , , , , , , , , | 1 Comment

Creative Ways to Use Twitter for Business

Funny as it is, the idea from this blog was spawned by a question asked to me by my mother. She is a real-estate agent in Los Angeles, and asked me if she should use Twitter to help grow her business. Without hesitation I said, “Of Course!” There are many ways that business owners and those who are self-employed can use the power of Twitter to their advantage. Twitter provides us with a near limitless platform to reach people in real time; it is really unlike anything out there. From real estate agents, food vendors, book stores, to any business that provides products or services; Twitter can grant you access to a large number of potential customers who already have the intent to spend.
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Why Branding is Important – Bruno vs. Harry Potter

Last Friday Sacha Baron Cohen’s new movie Bruno came out and topped box offices with a whopping $30.4 Million, only to see diminishing returns for the remainder of the weekend. It is unusual that a movie begins to drop just the day after, but in Bruno’s case it did. The newest installment of the Harry Potter series opened this past Wednesday with an unheard of $104 million worldwide, with more people expected to see it this coming weekend. Despite Bruno not having great success after its opening day compared to Harry Potter’s unrivaled success, both of these movies have one glaring commonality; both of these film’s online reviews were negative.
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How to Use #Trending Topics for Marketing

Twitter’s trending topics are the top ten keywords that are being tweeted at that time. Recently MJ has been a leading trending topic. The trending topics range from anything that has been in current events such as #iranelections, to #hashtag keywords that people create to start a twitter-wide conversation with topics such as #truth or #lies. Not all trending topics are #hastags, for example, the few non #hashtag trending topics right now are Chuck Norris, Michael Jackson, Harry Potter, Pirates, Sotomayor, and Bruno. Side Note: Hashtags are tags preceded by the “#” symbol and are generally used by Tweeps who wish to follow what is being said about a particular subject whether or not you are actually following the Tweeps.
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Following Ashton

As of now, Ashton Kutcher has over 2.4 million followers on Twitter and counting. He has the most followers out of any Twitter account, outpacing the next person (Ellen DeGeneres) by almost 300,000. If this is news to you, you're probably wondering how Ashton Kutcher, a so-so actor, became the most popular twitter personality. Yes he is a famous celebrity, but plenty of famous celebs have twitter accounts. Why has his grown exponentially; how, and what has he done to take advantage of this?
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Twitter and Spam

The growth of Twitter in the past two years is remarkable. Who would have thought that the universe could fit into 140 characters and the online social society would embrace such a questionable approach to communication? While nobody can really give specific answers to these questions, Twitter keeps growing. It’s still adding 10 million unique browsers a month. Twitter has now surpassed Digg, LinkedIn, NYTimes and even Bebo. Those stats do not even take into account those who are tweeting by cell phone. So, where is all this growth headed?
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