Tag Archives: Targeted Marketing
Mar062012By Jani Seneviratne
So, I stumbled across an article last week in The Washington Post titled Addicted to a Web site called Pinterest: Digital crack for women. The title alone was enough to grab my attention. My colleagues then suggested that I write an article on Pinterest and Photoshop an image of myself with a crack pipe and [...]
Nike launched a new ad campaign in September in Europe "Here I am" to replace the 1988 slogan "Just do it". This new campaign features the life stories of five top European female athletes. Nike's new campaign is an example of both segmentation and target marketing.
The customer is the only person who is qualified to specify what quality means. This leads to detailed analysis of who are the customers, what are their needs, what features are required of our products/services, how do customers rate our products/services versus our competitors and why, how can we keep our customers satisfied? General Motor's new electric vehicle the Chevy Volt is a product innovation advancement that is intended to gain that customer focus. This vehicle will help consumers save money on gas and it may help General Motors win back their brand loyalty. GM finally starts to market to its customers' needs.