Tag Archives: Viral Marketing
While I can sometimes appreciate the shock value that is Lady Gaga, I cannot help but wonder why she is so popular on the internet. Mashable.com has probably written 20 posts on Lady Gaga within the last two weeks, which is more than one a day. It is a definite way to pull in traffic but causes the real news to fall to the wayside.
Lately I have started to pay specific attention to commercials for Insurance Companies. It is interesting to watch the approach they take when trying to sell insurance in our current economic climate. Mostly, insurance companies like to project a feeling of security, however this angle has been exhausted and a new focus is on customer service to set one company apart from the other.
Halloween is a fun day for kids and adults alike. Thanks to the internet and so many people contributing and sharing information on the web, the internet has become a great resource for whacky and unusual costume ideas. I’m excited about my costume this year but really need some how-to-apply-make-up tips. There were tons of search result pages with instructions available, but what kind of makeup instruction does not include a visual aid? Luckily I found some great make up tutorial channels on YouTube to help complete the transformation one step at a time.
A few weeks ago I wrote a blog about how a certain NBA player was using viral marketing in the form of YouTube videos and a website to get fans to vote for him to be able to compete in the NBA Dunk Contest. The voting took place between three NBA rookies; the winner of this contest gets to be the fourth contestant in the Dunk Contest that will be held in February. I made a prediction that the player who ran a successful viral marketing campaign would win, regardless of playing time, stats, or even dunks seen on television. The voting ended on January 14th. I never cease to amaze myself.
It's no question that marketing is the first department to lose in economic downturns. Companies have already started cutting marketing jobs, canceling sponsorships, and scaling down budgets. While we all understand the necessity and the reasons behind it, I want to write about how big companies with unlimited resources freak out in a recession and lose opportunity.
Every year the NBA holds its annual All Star Weekend in various cities throughout the United States. This year the event happens to be in Phoenix Arizona. Of all the events, the Slam Dunk Competition is one that creates the most stir. Many of the greats have taken the trophy home including Michael Jordan, Kobe Bryant, Dominique Wilkins, and Vince Carter. It is always a great honor to be invited to these events. This year, unlike years before, the last contestant will be chosen by an online voting contest held on NBA.co
Elf Yourself (Office Max) - I am sure we have all received this email of our loved ones dancing as elves. Not only was this vastly popular, but fun, and has driven tons of traffic to their site ... Kudos to Office Max for the brilliant idea. www.elfyourself.com
Everything is social nowadays and users are as aware as ever. It's as social as it has ever been online with social media, social bookmarking, and social networking. The main objective is to attract users, generate traffic, to keep them there for increased page views and average time on site to sell Ad Space.
There has been a trend for the past several years where online videos have become the most favorite media for publicity about one's products, services, and / or talent. This trend has piggybacked the popularity of YouTube and has taken off on a genre all its own. Now, more than ever, we are able to launch viral marketing campaigns using online videos to reach the masses. Millions of people go onto YouTube every day to get their fix of a few minutes of entertainment. With the right keywords tagged on your videos you can drive a great amount of traffic to your online video.