Tag Archives: Website Design
Sometimes when Optimum7 takes on a new client, it could be a bittersweet experience. It’s great to have the opportunity to help a client grow, but what could stop that train dead in its tracks is when your new client has CMS baggage. I’m talking about content management baggage from prior website design.
Customer Feedback has to be the #1 key for the growth of a business. Feedback can help you find direction for your business, and gain insight to a potential new service or product you want to offer. You can quickly find out about problems that you need to address immediately about your business, product, or services.
We've been getting a bunch of leads from our website lately and I am stunned to see how many of them were clearly not thinking or planning when they built their website. It almost feels like "Groundhog Day," the move that is. The first thing I do of course when receiving an online lead form is to check out the website. What I am finding more and more of is more and more sites that are either totally or mainly programmed in Flash. Any website designer programming a site in flash is either unaware or uninterested in the negative implications this has for search engine marketing. In essence, Google and other spider-based search engines cannot read flash because it is devoid of any textual content that the spiders can read or understand. The sites often have an intro page that is totally done in Flash which means it will never be successfully read by Google.
The biggest problem I find once a script or program is complete is making sure it is working as optimally as possible. Usually a second set of eyes is needed to check out the overall performance of the code.
Your website's design is one of the most significant aspects of your site. Whether it is too cluttered or too narrowly focused, the message your website puts out can make or break your site.
People constantly approach me with this question. I guess they want me to sell them on why they should consider a website. There are several reasons why it is more important now than ever to have a website if you are a business. Here are some of the reasons I can think of.
Designing and promoting your website usually includes discussions about imagery, textual content, SEO, sitemaps, home pages and internal and external linking. Conversion, of course, is discussed usually in terms of a “call to action.” However, precious little time is given to the real basics of selling. The internet and web sites haven’t changed anything about the way real people think, act, react and make decisions.